During the 1980s, three new scents were introduced: Powder Fresh, Spring Breeze and Sporty Clean. By the end of the 1980s, Procter & Gamble had established Secret as the best deodorant for sweating, making it the leading women’s deodorant brand. During this time, Secret also began a relationship with the LPGA in 1987, Motorsports in 1987, and the Miss America Pageant in 1986.